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Mentholatum is a health and wellness company, providing non-prescription pharmaceutical, healthcare, and cosmetics products to consumers. We are dedicated to providing effective solutions that not only satisfy, but exceed our customers' expectations.

The Mentholatum Co Inc. is a wholly owned subsidiary of the Rohto Pharmaceutical Co. Ltd. The Rhoto company was founded in 1899 by Yastani Yamada who opened a pharmaceutical outlet. Rohto is a leading listed pharmaceutical entity in Japan. Rohto Eye Drops were introduced in 1909 and Rohto is now a leader in the eye care category. Rohto concluded a licensing agreement with the Mentholatum Co. Inc. of USA in 1975. The management rights to the Mentholatum Co. Inc. were acquired by Rohto in 1988.

The Mentholatum Company was founded in Buffalo NY. USA in 1889 by Mr A Hyde. The company markets products in 138 countries around the world. The Hyde family of the Mentholatum company facilitated the acquisition of Mentholatum by Rohto in 1988.

Mentholatum South Africa (Pty) Ltd is a wholly-owned subsidiary reporting to the Mentholatum Company Limited in the UK. The company initially known as Hyde Pharmaceuticals, was established in 1972. The corporate entity changed to Mentholatum SA (Pty) Ltd in 1995.

We work wholeheartedly to support society, to help create a better world.
For this purpose we are resolved to learn constantly without pretension, strive toward continuous improvement, and to fulfil our lives meaningfully.
We place the highest importance in earning the trust and respect of our associates and our external customers.
We take pride in setting this supreme goal and we work vigorously to achieve this with relentless passion.
We delight in constantly challenging each other to create waves of happy surprises for our customers worldwide.
Our people are our greatest asset. Our hard working culture, spirit of close cooperation, determination, passion and leadership provide the fuel that drives the company.
We firmly pledge to serve the people, the society and the environment, and are thankful for our meaningful existence.